Neways Polar Team Wins Extreme Race to North Pole

Neways Polar Team won this years Wedgewood Blue Ice Trophy as overall winners of Polar Race 2005. Team members Justin Packshaw, an avid outdoorsman and adventurer, and Christina Franco, an outdoor photographer and trekking guide, took a commanding 24 hour lead early on in the race and held on to win by 5 ½ hours.

The race began on April 9 in Resolute Bay, Canada, on the south coast of Cornwallis Island in the northern province of Nunavut, Canada, and ended May 2 at the magnetic North Pole. Contestants traveled some 350 miles, by ski or foot, across some of the most desolate terrain in the world to reach the finish line. Team members endured extreme weather conditions, polar bears and personal illness. Because of these factors race officials refer to the race as “Probably the world’s toughest race.” Even with these obstacles, the team’s courage and endurance helped them to take home the trophy.

“We are delighted at the efforts and courage of Neways Polar Team,” said Jane Webster, managing director of Neways’ UK operations. “Justin and Christina are excellent examples of modern day explorers who are setting goals and achieving them.”

Through its UK and German offices, Neways chose to be the team sponsor for Packshaw, London, UK, and Franco, Rome, Italy, and supplied the team with Neways’ powerful nutritional products. Neways knew that its products would hold up to these extreme conditions because of their use in a 2000 expedition to the top of Mount Everest.

The team used Neways’ Maximol Solutions, Hawaiian Noni, Revenol, Cascading Revenol, EFA Recovery Plus and Ming Gold to help with energy, circulation, stamina and the recovery process. They also used Alleviate to help with sore legs and recovery.